CAREER- 3% of the country’s creative directors are women-but guess who does all the buying?

by Flora Caputo | Jul 9, 2009 | Career, Uncategorized

We had a consultant in a couple of months ago to talk to us about social media, and he uncovered this statistic that 3% of the nation’s creative directors are women. That is not a lot, considering that 85% of the population that makes the buying decisions are...

CAREER: Am I old fashioned, or isn’t it rude to be on your crackberry while being presented to?

by Flora Caputo | Jun 9, 2009 | Career, Uncategorized

It never ceases to amaze me, how various personality types find it acceptable to be on their smart devices during very important meetings. I began noticing this 6 1/2 years ago, when I would be in meetings with some high-powered sales guy that actually called the...

CAREER: Do working moms make great managers? YES!

by Flora Caputo | May 11, 2009 | Career, Motherhood, Uncategorized

I read in USA TODAY a very interesting article about if working moms make better managers. Some of it was interesting, and some of it got me pretty peeved. It began with the results of a study in which “A survey last Mother’s Day by the professional...

CAREER: Should smokers get some of their pay docked?

by Flora Caputo | Mar 15, 2009 | Career, Uncategorized

This probably is going to cause MUCH controversy, but I feel I need to say that as a non-smoker, I don’t think it is fair that smokers get a 10 minute smoke break every hour or so. I would like to get out side every hour and get some fresh air, chill out and...

CAREER: Top 15 things they did not teach me in college about being an art director.

by Flora Caputo | Jul 9, 2008 | Career, Uncategorized

I am repurposing this memo I originally wrote in 2000 for a group of college kids touring our agency. I find that a lot of this holds true and I need to continue to share it with my “art younglings” that come on board. Top 15 Things They Didn’t Teach...